Applying for life insurance still requires customers to navigate a jungle of medical questions, multiple and seemingly unrelated questionnaires and medical tests. To customers, there is no difference between the inconvenience of applying using a paper-based form or a digitized one. Consequently, most investments in digitalization are so far hardly noticeable to the customer. To fully leverage the potential of digitization and to increase new business and client satisfaction, a proper, considerate and sleek medical risk management process is needed to replace the paper-turned-to-webpage applications. A process is not better simply because it is digital.
This is only one, albeit prominent, example as to why a true understanding of medicine – as the common thread that connects product developers, pricing actuaries, risk managers and sales agents – is a fantastic basis for improving customer experiences and developing your digital strategy.
we4 Impact offers strategy-based and content-driven consulting services and implementation support to empower your organization to optimally integrate medical knowledge in redesigning your processes and products. Plus, we help you to creatively harness the potential of new (medical) data and digital solutions.